How to Start an Ice Cream Shop: A Step-By-Step Guide

If you’re thinking about starting your own ice cream shop, you’re in for a fun ride. Ice cream is a universally loved treat and, when done right, your shop can become the go-to spot in your community. But before scooping your first cone, there’s a lot of groundwork to cover, from choosing a concept to navigating permits, designing your shop, and keeping the business profitable long-term.

This guide will walk you through each step of opening an ice cream shop, with insights and practical tips you can actually use. If you’re aiming for a cozy mom-and-pop storefront or a trendy ice cream bar, this will get you going.

How much does it cost to start an ice cream business?

Starting an ice cream store in the U.S. usually costs between $20,000 and $250,000, depending on the size, equipment, location, and whether you’re opening a food truck, a kiosk, or a full brick-and-mortar. According to BlueCart, the average cost falls between $20,000 and $150,000. Menubly supports the broader $50,000 to $250,000 range for full-service shops, while franchises like Cold Stone Creamery can require investments as high as $655,275. These figures reflect varying business models and buildout strategies, from low-overhead carts to premium branded spaces.

However, a basic shop can be built with a minimum investment of around $20,000 to $40,000, especially if you opt for a secondhand setup. If you want your own storefront with kitchen-grade machines and seating, expect closer to the six-figure range.

Here’s a rough breakdown of where your money may go:

Rent or lease

Your location will heavily impact this expense. For example, a storefront in a small town might cost as little as $1,000 per month, especially if you’re located in a less trafficked plaza or side street. In contrast, leasing a space in a high-traffic urban area such as Los Angeles or New York City could exceed $8,000 monthly, especially in pedestrian-heavy commercial zones. Prime commercial retail space in major metro areas is often the most significant monthly expense for shop owners.

Equipment

Estimates will be from $10,000 to $60,000, outfitting your kitchen and serving area. This includes commercial freezers, batch or soft-serve machines, refrigerated storage, prep counters, dipping cabinets, and display units. The exact cost depends on whether you opt for brand-new models or refurbished ones, and whether your model includes on-site production or sourcing from a third-party supplier.

Interior build-out

Renovation costs can range from $5,000 to $30,000, depending on the condition of your leased space and how elaborate your concept is. Are you redoing plumbing and electrical for equipment? Installing new floors and walls? Custom signs and design elements like mural art or tiled counters? All of these add up quickly. Branding also includes the design of your logo, menus, and printed materials.

Permits and licenses

Business licenses, permits, and insurance will vary depending on where you’re setting up shop. Depending on your city and state, these will typically cost between $500 to $2,000 to start. In California, for example, you’ll need multiple health inspections and may face higher upfront fees due to stricter regulations. Always check with your city or county’s health department and small business office. They’ll tell you exactly what paperwork, fees, and inspections apply in your specific location, and you’ll avoid surprises that could delay your opening.

Initial inventory

Expect to invest $2,000 to $5,000 for your opening stock on high-quality dairy, sugar bases, mix-ins, cones, cups, and containers. If you’re producing your own ice cream, this will also include base mix, stabilizers, and specialty ingredients. Sourcing locally or choosing organic may bump your costs higher, but can be worth it depending on your brand.

Marketing and branding

Experts recommend allocating at least $2,000 for marketing efforts. This includes everything from your grand opening event and local print ads to online advertising, influencer outreach, and signage. You’ll also need funds for branded uniforms, loyalty cards, and window decals if you’re operating a storefront.

Operating capital

To stay afloat through slower months or until you hit breakeven, it’s wise to have at least three to six months’ worth of expenses in reserve. According to Cold Stone Creamery’s franchise documentation, this buffer is a standard requirement for new stores and could range between $10,000 and $50,000, depending on your projected operating costs.

States with more lenient business climates, like Texas or Florida, often have lower startup costs and fewer regulatory hurdles. In contrast, states like California or New York might be pricier but offer larger markets and stronger support networks.

Step-by-step guide to launching your ice cream shop

Once you’ve made the decision to start an ice cream business, it’s time to roll up your sleeves and start building a plan. This next section lays out the key steps to move from idea to execution. Each one matters and builds on the last, helping you create a business that’s not just exciting to open, but ready to grow.

Step 1: Research the market and pick a concept

You can’t build a strong shop without knowing who you’re serving. 

Before thinking about your shop’s name or flavors, start by understanding your local market. As Warren Buffett, CEO of Berkshire Hathaway, once said, “Risk comes from not knowing what you’re doing.” The more you know your audience, their habits, and their needs, the better equipped you are to build a shop that thrives instead of just surviving. 

Take some time to explore your local ice cream scene. Visit nearby shops, check out the flavors they offer, how they price things, what kind of crowd they attract, and how their shop is styled. Pay attention to whether they’re part of a big chain or a family-owned favorite, and note how busy they are throughout the day and on weekends. These details will help you figure out what’s already working and what might be missing in your area.

Now it’s your turn to define what makes your shop different. You could focus on handcrafted international flavors like ube, matcha, or saffron. Maybe your edge is creating over-the-top sundaes with wild toppings that look great on Instagram. You might even go fully vegan or develop a line of sugar-free or allergy-friendly treats to reach more customers. The clearer you are about your concept, the easier it will be to attract people who’ll keep coming back.

Get familiar with the people you’ll be serving. If you’re setting up shop in a suburb filled with young families, think about colorful branding and affordable pricing. On the other hand, a downtown shop might do better with modern aesthetics, premium ingredients, and small-batch flavors. Matching your concept to your local audience helps you create something that feels like it truly belongs.

Your region’s climate also plays a big part. In warmer states, your business can run strong all year. But in cooler areas, you might want to offer hot cocoa, baked goods, or host winter pop-ups to keep interest up during the off-season. The more you know about your local market and your potential customers, the more confident you’ll feel shaping a shop that stands out and stays strong.

Step 2: Build your business plan

Once you’ve shaped your concept and researched your market, it’s time to start building a solid plan, not just to impress lenders or partners but to give yourself clarity. A great plan gives your shop structure, sets short and long-term goals, and helps you stay focused even when things get hectic.

Here’s what your business plan should include:

• Executive Summary – Write a short pitch of who you are, what your ice cream shop offers, and why it will succeed. Treat it like your business’s first impression.
• Company Overview – Talk about your shop’s name, ownership, location, and how it came to be. Explain what makes your concept exciting and relevant.
• Market Analysis – Show that you’ve done your homework. Include research on your local competition, customer demographics, and industry trends. Highlight any gaps in the market that you plan to fill.
• Menu and Products – Describe what you’ll serve, your pricing approach, and how your offerings tie back to your brand.
• Marketing and Promotion Strategy – Share how you’ll attract customers like social media, collaborations, grand opening promos, loyalty programs, and partnerships with local schools or events.
• Operations Plan – Outline your hours, staffing model, training process, supplier list, and day-to-day workflow.
• Financial Plan – Include projected startup costs, sales forecasts, expense breakdowns, and a timeline to break even. This is where you lay out how much you need, what for, and how you plan to sustain the business.

It’s okay not to strive for perfection. Your plan will evolve as you learn and grow. What matters is that it reflects your goals, your voice, and a clear path forward. If you want a jumpstart, check out this sample business plan. While it’s designed for restaurants, the format and ideas work great for an ice cream shop, too.

Step 3: Make your business legal and licensed

Once you’ve nailed down your concept and location, it’s time to make your ice cream shop official. Getting your paperwork in order early helps protect your brand, build credibility, and set you up to hire employees and manage taxes without future headaches. This step can seem overwhelming, but when you take it piece by piece, it’s totally doable.

Start by picking a name for your shop. Make sure it’s available in your state and not already in use by another business. You can use a few tools to check if someone else already owns the name, has trademarked it, or registered a matching domain:

1. United States Patent and Trademark Office (USPTO): Visit uspto.gov and use their basic search tool to see if your name or anything close to it is already trademarked. This step helps prevent legal trouble and brand confusion down the line.
2. Trademark Electronic Search System (TESS): This is a database maintained by the USPTO. It allows you to run a detailed search to catch variations and similar names that could still create conflicts.
3. ICANN Domain Name Registration Data Lookup: Check whether a website domain name tied to your business name is already taken. Having your business name available as a domain gives your brand consistency online.
4. Your Secretary of State’s office: Each state has its own business registry. Use their online lookup tools to see if your business name is already in use where you’re planning to operate. This is also where you’ll usually reserve or register your name once it’s cleared.

Then, register your business. Most ice cream shop owners choose to go with an LLC, which gives them legal protection while keeping things relatively simple. 

Once that’s done, apply for an Employer Identification Number (EIN) through the IRS website. It’s quick, free, and necessary for taxes and payroll.

Next, don’t forget to apply for a local business license through your city or county. Requirements and processing times vary, so the sooner you check this off the list, the better. And if you plan on hiring staff, you may also need to register with your state’s labor department.

While you’re getting your structure in place, you also need to secure a variety of other permits and licenses. For example, since you’ll be serving food, you’ll need to follow health and safety regulations closely. That means setting up a health department inspection and passing it before you open your doors. You’ll also need to complete a food handler certification course for yourself and your team to show you understand basic food safety.

Other must-haves include a retail food establishment license, which covers your ability to sell prepared food, and a sales tax permit so you can collect and submit sales tax correctly. Planning on putting up signage outside your shop or in your windows? You’ll likely need a signage permit as well.

Each city and county has its own rules, so make sure you check with your local health department and small business office to get an accurate list of requirements and fees. Reaching out early helps you avoid last-minute surprises and gives you plenty of time to make adjustments if needed. Once all your paperwork is done, you’ll be legally ready to open shop, and that peace of mind is worth every step.

Step 4: Develop your menu, prices, and test flavors

Now, let’s talk about your menu because this is where the fun really begins. Your menu is the heart and soul of your ice cream shop. Good menu engineering will showcase your creativity, attract loyal customers, and keep people coming back for more.

Start with a lineup of core offerings. Think simple but delicious: ice cream cones and cups, classic sundaes, milkshakes, and floats. From there, build in your signature twist. Maybe it’s a build-your-own sundae bar, alcohol-infused flavors for the grown-ups, or Filipino classics like ube and queso. You can also appeal to a broader audience by offering vegan, dairy-free, keto, or allergy-friendly options.

Keep your menu flexible, and don’t overload it right away. You want your staff to master the basics and deliver a great experience every time. Seasonal flavors, limited-time specials, and event-themed desserts are great ways to keep your menu fresh without overwhelming your kitchen.

Use tastings and soft openings to test what works. Gather feedback, watch what sells fast, and don’t be afraid to tweak things. If you’re not making your ice cream from scratch, partner with a local creamery that shares your values and can guarantee high-quality batches with consistent flavor.

Next is setting the right prices, which is crucial for your profitability. Begin by calculating the cost of each menu item, including ingredients, packaging, and labor. Once you have the total cost, determine your desired food cost percentage, typically between 25% and 35%. Divide the total cost by this percentage to set your menu price. For example, if a sundae costs you $2.50 to make and you aim for a 30% food cost, you’d price it at approximately $8.33.

Additionally, consider your local market and competitors. Research similar offerings in your area to ensure your prices are competitive yet profitable. Remember, your pricing strategy should reflect both your costs and the value you provide to customers.

For more detailed guidance on menu pricing, you can refer to our guide. Though this is for restaurants, the ideas can be applied to ice cream shops as well.

Step 5: Design your shop and buy equipment

With your menu set, it’s time to build the space that brings it all to life. Your shop should feel welcoming and easy to navigate, both for your team and your customers. According to research from the National Restaurant Association, 45% of customers say ambiance and layout are major factors in how they judge their dining experience. On the operations side, a smart layout can improve service efficiency by up to 30% by cutting down on unnecessary steps and traffic jams behind the counter. 

In short, your floor plan should be treated like a business tool. It influences how your team works, how long customers stay, and how likely they are to return. That’s why the first step in designing your space is to create a layout that supports both efficiency and experience. Divide your space into these zones:

• Front of house: This is your customer’s first impression. Include display freezers, a service counter, a POS system, menu boards, and a clear path for the line. Ensure there’s ample space for customers to move comfortably, including those using mobility devices.
• Back of house: This is where the magic happens. Equip it with batch freezers, mixers, sinks, cleaning stations, prep counters, and cold storage. Organization here keeps your workflow smooth and your staff happy.
• Customer experience area: Don’t overlook the vibe. Lighting, seating, music, and decor can all enhance the overall experience. Whether it’s a cozy vintage feel or a bright, minimalist look, your design should match your brand.

Next, you have to make sure that your shop is in compliance with the Americans with Disabilities Act (ADA). Accessibility is not just a legal requirement but a commitment to inclusivity. Key considerations should include:

• Entrances and Pathways: Doorways should be at least 36 inches wide, with clear paths free of obstructions. Ensure flooring is non-slip and transitions between surfaces are smooth.
• Seating: At least 5% of your tables should be wheelchair-accessible, with appropriate height and knee clearance. Distribute these tables throughout the dining area to provide options for all guests.
• Restrooms: Install grab bars, ensure sinks are at accessible heights, and provide adequate turning space for wheelchairs. Signage should include braille and tactile characters.

When it comes to equipment, don’t cut corners since this is one of the most important investments you’ll make. You want machines that are built to last, meet health codes, and keep up with the demands of your busiest days. A well-equipped shop helps your team stay efficient and your customers happy.

At a minimum, you’ll need:

• Commercial soft-serve or batch freezers: These are the core of your operation. Choose models based on your menu type, like batch freezers for artisanal scoops, soft-serve machines for quick service, or twist flavors.
• Dipping cabinets: Perfect for displaying hand-scooped flavors and keeping them at the ideal serving temperature. Visibility here also plays into customer temptation.
• Refrigerators and freezers for storage: You’ll need reliable cold storage for backup inventory, prepped ingredients, and take-home products.
• Handwashing and three-compartment sinks: These are non-negotiable for food safety and required for passing health inspections.
• POS systems and receipt printers: Modern POS systems can simplify everything from inventory tracking to managing loyalty programs and offering online ordering. For broader operations management, you can integrate tools like 7shifts built for cafes, ice cream shops, and more, which go beyond scheduling. It also helps with labor cost tracking, real-time team communication, and syncing with payroll systems. 

Also consider investing in:

• Blenders or mixers if you plan to offer shakes or custom mix-ins.
• Storage shelving for dry goods and non-refrigerated supplies.
• Label printers and thermometers for food safety compliance.

Choose equipment that fits your layout and matches your daily volume goals. If you’re going lean at the beginning, go for multipurpose tools that can grow with your business.

Make sure your setup flows in a way that supports quick service. You don’t want your team crossing paths too much or losing time backtracking between stations. Check out our guide on creating floor plans that work.

Step 6: Hire and train your team

Now, you’re ready to bring in the crew who’ll make the magic happen. Ice cream shops don’t usually need large teams, but every person you hire will play a big role in your success. And hiring the right people isn’t just about finding someone who can scoop fast or handle a cash register, but it’s about building a team that embodies the spirit of your shop.

Look for people who are friendly, fast on their feet, and happy to interact with customers. Enthusiasm and a good attitude matter more than years of experience.

Training should go beyond scooping techniques. Spend time teaching your team:

• How to maintain food safety and hygiene
• How to operate the POS system
• How to upsell (“Would you like to add sprinkles or make it a double scoop?”)
• How to manage opening and closing checklists
• How to stay calm and efficient during rushes

Cross-training is a smart move, especially if you’re starting with a small team. Everyone should know how to clean, stock, and jump on the register when needed. It keeps things smooth and builds team morale.

Keep in mind that your staff represents your shop. One of your key decisions is hiring individuals who exude positive energy, show empathy, and have a genuine desire to serve. While you can train someone to scoop ice cream, instilling a caring attitude is not something you can teach. This caring, people-first approach is what fosters memorable customer experiences. 

If you want to dive deeper into his strategy, take a look at Danny Meyer on how to hire the right people here at the 7shifts blog.

Step 7: Market your grand opening

You’ve done the work. Now it’s time to let everyone know your shop is ready to serve.

Build buzz before the big day. Create social media pages and start posting behind-the-scenes photos like menu teasers, staff intros, construction progress, and those all-important first batches of ice cream. Run a countdown on Instagram or Facebook and collect emails through a landing page or QR code posted at your storefront.

Connect with your local community. Partner with nearby businesses for mutual promotion like a gym, bookstore, or café. Sponsor a school event or get featured in your neighborhood association’s newsletter. Every small action adds up.

On opening day, go big. Offer free toppings, a buy-one-get-one deal, or raffle prizes. Consider inviting friends and family for a soft launch the day before, so your team can practice in a live setting without too much pressure.

Be present, take photos, and engage with customers as they come in. The energy of a good opening can build momentum that carries you through your first month. Plus, don’t forget to ask for feedback for it’ll help you improve quickly and make your regulars feel heard!

The final scoop

Opening an ice cream shop is more than just following your sweet tooth. It’s about planning your steps in order, doing the unglamorous prep, and staying flexible. From budgeting and permits to flavor testing and staff training, every step you take now helps build the foundation for your future shop. Be patient with the process, stay curious, and don’t be afraid to ask for advice from people who’ve done it before.

To help manage all work behind the scenes, using an all-in-one restaurant management platform like 7shifts is a smart move. It’s built specifically for food businesses and helps you organize staff scheduling, simplify payroll, manage team communication, and track labor costs, all from one place.