The restaurant industry has irreversibly changed due to the COVID-19 pandemic. Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions.
While this rapid change has led to a number of restaurants closing up permanently it has also given rise to a host of new and exciting opportunities for restaurants to make money and grow their business during uncertain times.
To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. Panelists included:
– Jordan Boesch, 7shifts CEO
– Hayley Thayer, Growth Marketing Manager at ChowNow
– Amy Nhan, People & Culture Manager at Fresh Restaurants
– Phil Petrilli, CEO at Taïm Falafel
The panel, which you can watch below, touched on a number of important topics for restaurateurs to consider, including:
- The growth and importance of pickup, takeout, and delivery
- The corresponding growth of dedicated delivery roles in restaurant teams
- Leveraging social media for incremental revenue
- The importance of "claiming your online identity" to drive online orders
Watch now 👇
During the panel there were a number of polls shared with the audience to get feedback on how real restaurateurs have adapted their own operations. The results of these polls – based on the feedback of 60+ restaurateurs – are as follows:
What’s the sentiment of your customers about going back to restaurants?
- Most customers are ready to go back and will follow protocols 21%
- Most customers are ready to go back but will NOT follow protocols 76%
- Most customers are still NOT ready to go back to restaurants 3%
What ordering and delivery channels have you implemented in your restaurant?
- Web/app ordering 69%
- Social media ordering 15%
- Phone ordering 41%
- Curb side pickup and takeout 74%
- Contactless dine-in 26%
- Delivery marketplace 15%
I’d be more interested in acquiring technology that helps me with:
- Managing my team 0%
- Streamlining operations and reducing costs 37%
- Promoting my restaurant and boosting sales 33%
- Website/app ordering 26%
- Placing orders through the phone 4%
- Ordering at counter 0%
- Implementing Drive Thru 0%
💡📫 Interested in getting more restaurant industry insights? Check out the 7shifts Restaurant Industry Data Portal, which includes real-time insights on the state of sales and labor across North America. Or, sign up for the 7shifts Food Runner 🛎️ – a bi-weekly email digest of the most important stories affecting restaurateurs right now.
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Chris de Jong
Hi! I'm Chris. I was the Director of Demand Generation at 7shifts. I worked with our talented team to help restaurateurs save time and money on team management.