In this edition, we’re talking culture. Because when employees are happy and healthy at work, they’re more productive and stay around longer. That means a more successful business for you.
Read on to learn how the best in the industry take their teams from zero to heroes in a half shell.
STORIES FROM THE FLOOR
Your restaurant has a culture, whether it’s intentional or not.
It’s in your systems and in the behaviors you encourage. It’s who you hire—who you fire. It’s how you talk to guests and how you talk to each other. Simply put, it’s how you do the things in your restaurant, and why you do them that way.
At &pizza, culture looks like a Lyft credit for those working late nights so they can get home safe. Former President, Andy Hooper said:
“Every employee in the company has access to my cell phone, so they know how to get in touch directly. And so we get a lot of direct ideas.”
At Taziki’s Mediterranean Cafe, they offer real-time pay the younger, part-time workers. For working parents, flexible schedules for childcare and retirement benefits. For First-Generation Americans, English language lessons. CEO Dan Simpson added:
“…Good leaders don’t need to guess from an ivory tower. It’s just [about] talking to [your] staff. Surveys are a way to do that. In the last several months, we’ve asked them about why they stay or why they might be tempted to leave.”
What do the world’s best operators look for when hiring?
We asked prolific restaurateur Danny Meyer, the founder of Union Square Hospitality Group and Shake Shack, for his secret.
“At USHG, we’re looking for talent whose skills are divided 51-49 between emotional hospitality and technical excellence. We refer to these employees as ’51 percenters.’ I’ll take Shake Shack as an example, because nobody in the history of Shake Shack has ever been asked to show on their resume how many times they’ve made a hotdog. Rather, the majority of what we’re hiring for—and I would say this also applies to our full-service fine dining restaurants—are six key emotional skills that when possessed at a very high level, means someone has a high hospitality quotient, or high HQ. Measuring HQ is a way to ask, ‘What’s your propensity to care about making other people feel better when you do the thing you do?’”
How would your team take on the worst day in sauce history?
FOOD FOR THOUGHT
What do you get when one customer disputes his agreed upon $250 cancellation fee due to hospitalization, and one restaurateur is forced to eat the cost because of the credit card’s travel insurance policy?
It was policy vs policy… with customer (and big bank) winning against a local restaurant. If your business was in this position, how would you react?
Understanding your restaurant’s core values and culture may shape your actions. Are you team customer is always right? Team protect my team’s time? Or somewhere in the middle?
7FEATURES
Using all the culture boosting tools at your disposal? Get to know them 👇
️🗣 Shift Feedback: Build a culture of honesty by asking employees for their opinions
💸 Tip Payouts: Build a culture of efficiency by get your team their tips faster (available in US only)
✅ Task Management: Build a culture of accountability by holding everyone to the same standards of completion
😊 Shout-outs: Build a culture of appreciation by creating a positive work environment where everyone feels valued
👍 Shift Pool: Build a culture of understanding by offering flexible schedules with shift swaps
7 Leaves Cafe is a brand on the rise. And they’ve built a strong foundation with their “culture of care” that extends to all aspects of their business.
Newton Hoang, their Director of Marketing and IT, shared countless insights with us about how and why they’ve done it (hint: it’s an evolving process).
The key? Listening to employees needs. And their team wants to feel like they’re connected to something bigger, so 7 Leaves puts an onus on giving back. Across their 42 locations, managers and staff work with customers to give back to organizations like Toys for Tots, Humane Societies, and food drives.
“It definitely has been a retention strategy for us… but it’s also an acquisition strategy for us. One of the things that we recognized through our own Happiness Index, which is what we call it, is that if you don’t keep your team members engaged, they will go elsewhere.”
Inflation’s been brutal on restaurants and employees. With such slim margins, the industry’s turning to customers to burden the cost with increased menu prices. But is that actually the only option?
A panel of experts from ChowNow, US Foods, and 7shifts thinks there’s workarounds. Register to join this webinar where you’ll learn industry tips and tricks to combat rising costs—without affecting your customers.