What are different ways to use AI for restaurant marketing?
🔎 Researching competitors – Josh explains that AI doesn’t just have access to historical data—it also has access to everything on the internet, making it a powerful tool for competitive research. He offers this as a sample prompt after feeding the model information about where you’re located:
“ I want you to do a competitive analysis in my area. I want you to figure out what everyone else is doing for Easter, and I want you to help me conceptualize a concept that will be better than my competition.”
You can also try custom tools like RestaurantGPT, which scans your restaurant’s online presence to see how it stacks up against competitors—in exchange for your email.
📈 Creating offers & optimizing for reach – AI can also help you brainstorm offers of your own. Josh believes that most people have great restaurants but terrible offers, so he suggests this as a sample prompt:
“ Based off the principles of scarcity, urgency, and incredibly high perceived value, I want you to take this special (insert special) that we’re running this weekend and create an email that would inspire people to come in. What does that offer look like without discounting or freebies?”
And while creating an appealing offer is one thing, getting people to hear about it is another. That’s where optimizing for reach comes in, with a prompt like this:
“ Give me 10 options for a subject line. Optimize for high open rate and high click-through rate. Restructure this email in a way that’s going to increase the click-through rate. Give me 8 samples of calls to action that you believe will have a high click-through rate.”
And if the results aren’t exactly what you’re looking for, you can always ask AI to refine them with additional prompts. Here are some ways to do so, according to ChatGPT itself: